“Along with Sex and Religion, Money is one of the Great Unmentionables. It makes people nervous and brings up visions of power, property, and ownership, and all the crud around it makes raising money especially difficult. This book teaches us how to lighten up, to peel away all that scuzz from both ourselves and the job in hand.  Connecting people for a higher goal turns a fundraiser into a dating agency for world changers.  It's wonderful to see, in a world full of horrors, that compassion and generosity have found such effective allies as Jennifer and Jeff . . . !”

— Peter Gabriel, Musician

“No one knows the art of fundraising, from both sides of the table, like Jennifer McCrea and Jeff Walker. They have personally guided me through this process and this book only adds to the wealth of knowledge they have shared with me over the years. I’m delighted they've now made their unparalleled wisdom available in the form of this wonderful, invaluable book.”

— Barbara Bush, CEO, Global Health Corps

"Jennifer McCrea is a force of nature and one of the few people I know that actually enjoys asking people for money. She and Jeff Walker have provided an incredibly rich and valuable resource for those out there struggling to raise money for important causes."

— Scott Harrison, Founder and CEO, Charity Water