“Exponential Fundraising is not just a set of tactics or strategies. It’s a philosophy that finds a different meaning and purpose in fundraising.”
- Charles Best, CEO and Founder
Long considered a difficult and frustrating pursuit, fundraising is undergoing an extreme makeover in the hands of Jennifer McCrea fueled by her strong belief that the true nature of fundraising is joyful.
Too often, fundraising is seen strictly as a way of raising money. It is transactional and based on a consumer model designed around a buyer (the donor) and a seller (the organization). As a result, relationships are money-centered and asymmetrical, built on expectations, needs and external circumstances, not on mutual accountability, collaboration and internal growth. The buyer/seller dynamic leaves philanthropists feeling controlled and discouraged by the lack of genuine partnership and organizations feeling over-dependent and frustrated by perceived donor meddling.
Exponential Fundraising reconceptualizes fundraising as something that is not only mission critical, but a vehicle to fundamentally transform organizations and the people who are involved with them.
There is an abundance of resources (money, time, networks, creativity, passion) ready to be moved toward all of the things that are needed right now in our world. Exponential Fundraising shows you how to guide people to look inside and be open to discover why and how their resources are not only needed, but create exponential returns.