Urgency is a time-tested technique for fundraising. Turning the urgency dial to “Hot” in times of crises is entirely appropriate and necessary.  After the tsunami in Indonesia, after the earthquakes in Haiti and Chile, after scores of similar natural disasters, there is critical need for quick, decisive action and resource mobilization. The interesting thing, though, about [...]

Fundraising is a practice, a craft, characterized at its best by creativity, collaboration and a deep, human connection.  It is about enabling people to discover what is important in their lives, and it is much more about transformation than it is about transactions. We miss something very important when we are focused on selling people. [...]